In a surprising turn of events, Apple has decided to allow Epic Games to develop a competing European app store for iPhones. This decision comes after a heated feud between the two companies tested a new law governing big tech on the continent. Following discussions with Epic, Apple has agreed to comply with the Digital Markets Act (DMA) policies, paving the way for Epic to re-sign the developer agreement and join the Apple Developer Program.
The Digital Markets Act, a landmark European law that recently came into effect, requires the world’s largest tech companies to open up their platforms to competition. With the introduction of the DMA, six major companies designated as “gatekeepers” were given until a certain deadline to adhere to the new regulations. Epic CEO Tim Sweeney hailed Apple’s decision as a victory for European rule of law and the freedom of developers worldwide to express themselves.
Epic Games, the maker of popular game Fortnite, had been at odds with Apple and Google over access to their respective app stores for years. In a bold move, Epic sought to establish its own app store for its video game empire, but faced rejection from Apple. The tech giant even went as far as to close Epic’s developer account in Sweden, hindering the game maker from launching its standalone stores on Apple devices in Europe.
Apple’s decision to allow Epic Games to proceed with developing a competing European app store marks a significant shift in the ongoing battle between big tech companies and developers. The move demonstrates the impact of regulations such as the DMA in holding tech giants accountable and ensuring fair competition in the marketplace. European Commissioner Thierry Breton praised Apple’s reversal, highlighting the tangible results of the new legislation.
Apple’s decision to permit Epic Games to develop a competing European app store showcases the power of regulations like the Digital Markets Act in promoting fair competition and protecting the interests of developers. This development serves as a reminder of the importance of oversight and regulation in the tech industry to prevent monopolistic practices and foster innovation and choice for consumers.
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